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Subject Matter of Proposed Rule:  The Standards for Individual Long-Term Care Insurance Advertising Material (the “Proposed Standards”) apply to all individual long-term care insurance advertisements and advertising material for use with individual long-term care insurance forms filed with and approved by the Interstate Insurance Product Regulation Commission.

Citation to Published Notices: Notice of this rule was published on January 21, 2010.

Name of persons requesting Public Hearing : Director Mary Jo Hudson, Ohio

Date and Location of Public Hearing, if any: Thursday, March 25, 2010 at 3:00 p.m. MT at the Hyatt Regency and Colorado Convention Center, Denver Colorado, Meeting Room: Centennial D - 3rd Level.

Status of Proposed Rule (including upcoming meetings): The Proposed Standards have been issued for notice and comment. Written comments will be accepted on the Proposed Standards until March 22, 2010. Written requests for a public hearing must be received no later than February 10, 2010.

Date Approved by Management Committee: August 13, 2010

Date Adopted by Commission: August 13, 2010

Effective Date of Rule: December 1, 2010

Original Version: Standards for Individual Long-Term Care Insurance Advertising Material

Link to Previous Versions of Standards for Individual Long-Term Care Insurance Advertising Material:

Memos from Product Standards Committee before Recommendation:

Link to Comments submitted by members and the public:

States who have opted out of the Uniform Standards:

  • Arizona
  • Connecticut
  • Hawaii
  • Indiana
  • Montana
  • New Jersey

This rule has been amended.

Click to Expand Amendments to Uniform Standards
Click to Expand 5-Year Review Amendments Adopted June 2017

Redlined Version of Adopted Standard: Standards for Individual Long-Term Care Insurance Advertising Material

Subject Matter of Proposed Rule: The purpose of these amendments is to revise the Operating Procedures and Uniform Standards effective between July 1, 2010 and December 31, 2010, in accordance with the Five-Year Commission Review of Rules required by §119 of the Rule for the Adoption, Amendment and Repeal of Rules for the Interstate Insurance Product Regulation Commission. The procedures adopted by the Management Committee in March 2012 for implementing the Five-Year Review process limit the scope of review under §119 to identifying “the need for continuation, repeal or amendment of the rule based primarily on whether circumstances or underlying assumptions have changed since the last time the rule was adopted, amended or reviewed.” See the Transmittal Memo for a more detailed description of the proposed amendments.

Citation to Published Notices: Notice of this rule was published on September 1, 2016

Name of Persons Requesting Public Hearing:

Date and Location of Public Hearing, if any: November 7, 2016, at 1:30 pm ET / 12:30 pm CT via teleconference

Status of Proposed Rule (including Upcoming Meetings): The Proposed Amendments have been issued for notice and comment. Written comments will be accepted on the Proposed Standards until October 31, 2016. Written requests for a public hearing must be received no later than September 20, 2016.

Date Approved by Management Committee: June 26, 2017

Date Adopted by Commission: June 26, 2017

Effective Date of Rule: October 10, 2017

Memos from Product Standards Committee:

Link to Comments Submitted by Members and the Public: